M HKA gaat digitaal

Met M HKA Ensembles zetten we onze eerste échte stappen in het digitale landschap. Ons doel is met behulp van nieuwe media de kunstwerken nog beter te kaderen dan we tot nu toe hebben kunnen doen.

We geven momenteel prioriteit aan smartphones en tablets, m.a.w. de in-museum-ervaring. Maar we zijn evenzeer hard aan het werk aan een veelzijdige desktop-versie. Tot het zover is vind je hier deze tussenversie.

M HKA goes digital

Embracing the possibilities of new media, M HKA is making a particular effort to share its knowledge and give art the framework it deserves.

We are currently focusing on the experience in the museum with this application for smartphones and tablets. In the future this will also lead to a versatile desktop version, which is now still in its construction phase.

Ensemble: MONOCULTURE – The Corn Campaign

image: © M HKA

The Corn Campaign
The Corn Campaign was the mass introduction of corn into the agriculture of the USSR in the 1950s and 1960s as a solution to the problem of feeding livestock. The idea of introducing the foreign crop came to Nikita Khrushchev, then the head of the USSR, in 1955 when he met the American farmer Roswell Garst, who told him about the role of corn in US agriculture and its advantages. Shortly after Khrushchev’s trip to the United States, American seed corn was imported to the USSR. The Ministry of Agriculture established a corn research institute in Ukraine, issued a new scientific journal dedicated to the crop, and launched one of the largest propaganda campaigns in the history of the USSR. Endless slogans in newspapers praised “the queen of the fields”, and through poems, songs, posters, souvenirs, and even a full-length animated film titled Чудесница (Chudesnitsa), the government sought every opportunity to popularise the fodder crop. Mass propagation of corn did not take into account the climate of the country, nor the agricultural traditions. In the early 1960s, a quarter of arable land was occupied by corn, which led to a shortage of wheat by autumn 1962. The inevitable failure of monocultural corn farming led to an agricultural crisis and the subsequent failure of Khrushchev’s political career.

Hide this description

Works

>V. Lalayants and G. Arkadiev, "Set van postkaarten gebaseerd op de animatiefilm Чудесница (Chudesnitsa)", 1959.Postcard.

>LIFE, 1959.Periodical.

>Corn - The Queen of the Fields, 1960.Other, postcard.

>For Great Corn!, 1962.Poster, 95 x 59 cm.