Victor Burgin

° 1941

Lives in London (United Kingdom), lives in Paris (France), born in Sheffield (United Kingdom).

Victor Burgin (1941, UK, lives in London and Paris) has critiqued the overt and covert ideology of contemporary western capitalist society in theoretically motivated works since the 1960s. Combining texts that could be advertising copy or extracts from scientific jargon with black and white documentary-style photographic images, Burgin visualises how everyday life is dominated by mediatised information (even before the Internet). The best-known example of this semiotic approach is the poster put up in Newcastle in 1976, showing an couple in an intimate situation and stating: ‘What does possession mean to you? 7% of our population own 84% of our wealth.’

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