Alexandre Singh

2008

Artist Novel, 19.7 x 14 cm, 1079 p., language: English, publisher: Preromanbritain and Monitor Gallery, ISBN: 9780982139509.
Materials: ink, paper

Collection: Collection M HKA, Antwerp (Inv. no. B 2024/816).

Literary synopsis

New York-based artist Alexandre Singh's Faustian novella reimagines the life of Adi Dassler, founder of Adidas, in a world of reversed time and geography in which America is the Old World, and Europe a new frontier populated by geometry-worshipping primitives. This limited and signed edition includes Singh's 1080-page Dictionary of a Synæsthetic Language, nine Wikipedia-style essays, the original story and 18 hand-tipped color photographs.

Relation of the novel to the artist’s practice

Writing is certainly at the heart of all the projects Alexandre Singh is involved with. A good story can hold a lot of weight. And by weight we refer to all those extraneous embellishments that it is an artist’s pleasure to invent and attach onto his project. Of course, once laden with these burdens we then need to take out our shears and begin to prune away. For a good story should also be elegant and trim.

Book Design: Emily Lessard

Authorship: Artist Author.

Creative Strategy: Artworks Cite Novel.

Genre: Gothic.

Publishing: Self-Publishing.

Theme: Mysticism, Science-Fiction, Sports.

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About M HKA / Mission Statement

The M HKA is a museum for contemporary art, film and visual culture in its widest sense. It is an open place of encounter for art, artists and the public. The M HKA aspires to play a leading role in Flanders and to extend its international profile by building upon Antwerp's avant-garde tradition. The M HKA bridges the relationship between artistic questions and wider societal issues, between the international and the regional, artists and public, tradition and innovation, reflection and presentation. Central here is the museum's collection with its ongoing acquisitions, as well as related areas of management and research.

About M HKA Ensembles

The M HKA Ensembles represent our first steps towards initiating the public to today's art-related digital landscape. With the help of these new media, our aim is to offer our artworks a better and fuller array of support for their presentation and public understanding.