{"id":5446,"title":"Object publicitaire ","dimensions":"42 x 34 x 1 cm","date_begin":"2003-01-01","material":"enamelled plate","art_status_id":13,"legal_status_id":47,"category_id":72,"platform_id":1,"deleted":false,"asset_count":2,"stream_count":0,"collection":"Collection M HKA, Antwerp","cached_tag_list":"","publishing_process_id":1,"annotation":"","date_end":null,"reference":"BK7405_M265","stream_count_app":16,"permalink":"object-publicitaire","description_ca":null,"short_description_ca":null,"description_it":null,"short_description_it":null,"cached_primary_asset_url":null,"cached_actor_names":null,"hide_from_json":false,"prev_platform_id":null,"description_uk":null,"short_description_uk":null,"description_tr":null,"short_description_tr":null,"mhka_works":true,"category":{"en":"Object","nl":"Object","fr":"Objet"},"poster_image":"https://s3.amazonaws.com/mhka_ensembles_production/assets/public/000/010/872/large/Curlet__Fran%C3%A7ois__Objet_Publicitaire___2003_photo_Jan_Kempenaers.jpg?1342507559","poster_credits":"(c)image: M HKA","translations":[{"locale":"en","short_description":"","description":"François Curlet's cherished medium is the multiple: the democratic dimension of this type of art, which is easy to reproduce, is a theme that often recurs throughout his oeuvre. In *Objet publicitaire* from 2004, Curlet appropriated the ultra-basic no-frills aesthetic of the generic Derby (Delhaize) brand to produce his own private publicity campaign, adorning various objects with the inscription “Curlet, publicité en 10 ex.” – in this case, the traffic sign was effectively produced in an edition of ten. All copies were subsequently sold off to finance the production of a catalogue looking exactly like the sign; one copy of the catalogue was also acquired by the museum."},{"locale":"nl","short_description":"","description":"Het geliefkoosde medium van François Curlet is het multipel; het democratische gehalte van makkelijk reproduceerbare kunst is een vaak terugkerend thema in zijn werk. Voor *Objet Publicitaire* uit 2004 zette hij de vormgeving van de budget supermarktketen Derby (Delhaize) in voor zijn eigen reclamecampagne, waarin hij zichzelf met de volgende opschriften aanprijst: “Curlet, publicité en 10 ex.” – een verwijzing naar de tien exemplaren die ook effectief van dit bord gemaakt werden. Deze exemplaren werden vervolgens verkocht om zijn gelijkvormige catalogus te financieren; één exemplaar ervan werd door het museum aangekocht."},{"locale":"fr","short_description":"","description":""},{"locale":"ru","short_description":"","description":""},{"locale":"de","short_description":"","description":""},{"locale":"es","short_description":"","description":""},{"locale":"el","short_description":"","description":""}],"actors":[{"id":722,"name":"François Curlet","category":{"en":"Creator","nl":"Vervaardiger","fr":"Créateur"}}]}