{"id":9420,"title":"Inside the White Cube (Hond M HKA editie) ","dimensions":"21 x 21 x 21 cm","date_begin":"2008-01-01","material":"books","art_status_id":13,"legal_status_id":12,"category_id":72,"platform_id":1,"deleted":false,"asset_count":1,"stream_count":0,"collection":"Courtesy gb agency, Paris","cached_tag_list":"","publishing_process_id":1,"annotation":"","date_end":"2014-01-01","reference":"","stream_count_app":17,"permalink":"inside-the-white-cube-hond-m-hka-editie","description_ca":null,"short_description_ca":null,"description_it":null,"short_description_it":null,"cached_primary_asset_url":null,"cached_actor_names":null,"hide_from_json":false,"prev_platform_id":null,"description_uk":null,"short_description_uk":null,"description_tr":null,"short_description_tr":null,"mhka_works":false,"category":{"en":"Object","nl":"Object","fr":"Objet"},"poster_image":"https://s3.amazonaws.com/mhka_ensembles_production/assets/public/000/020/335/large/yann-serandour-inside-the-cube-2008_1_.jpg?1389709510","poster_credits":"(c) GB Agency, Paris","translations":[{"locale":"en","short_description":"","description":"Sérandour goes a step further still with his project *Inside the White Cube (Expanded Edition, 2008)*. The original book by Brian O’Doherty (1976), offers a critical assessment of the white gallery space. O’Doherty contends that the experience of art in a 'white box' environment is never neutral. Sérandour's concept infiltrates in the work of O’Doherty by printing his own texts over those of the translated book. In total, eighteen faded copies of Sérandour's version comprise a module in a perfectly white, square collection box. \r\n\r\nClick [here](http://monoskop.org/images/8/8e/ODoherty_Brian_Inside_the_White_Cube_The_Ideology_of_the_Gallery_Space.pdf) for the book by Brian O'Doherty."},{"locale":"nl","short_description":"","description":"Met Inside the White Cube (Hond M HKA Editie, 2008-2014), eigent Sérandour zich Inside the White Cube van Brian O'Doherty toe. De oorspronkelijke tekst bestond uit drie essays gepubliceerd in Artforum (1976). Even later volgde een boekuitgave. Het algemene thema in de teksten werpt een kritische blik op de implicaties van kunst in een 'white cube' omgeving. Sérandour demystificeert en reactiveert de 'white cube' nog meer. Hij accumuleert achttien exemplaren en plaatst ze in een perfecte witte kubus op een hondje. Het hele project is een 'detournement' van het origineel, maar ook een situationele en subversief proces (een verschuiving van readymade tot een nieuw werk), dat helemaal past in de geest van O'Doherty’s kritische reflectie\r\n\r\nKlik [hier](http://monoskop.org/images/8/8e/ODoherty_Brian_Inside_the_White_Cube_The_Ideology_of_the_Gallery_Space.pdf) voor het boek van Brian O'Doherty."},{"locale":"fr","short_description":"","description":"Avec le projet Inside the White Cube (Expanded Edition, 2008), Sérandour franchit une étape supplémentaire : l’ouvrage original de Brian O’Doherty (1976) offre un regard critique sur les implications de l’espace blanc de la galerie. O’Doherty affirme que l’expérience de l’art dans le cube blanc n’est jamais neutre. Dans une traduction du livre, Sérandour surimprime des textes à lui sur ceux d’O’Doherty, insinuant de la sorte ses propres concepts dans l’œuvre de Brian O’Doherty. Au total, dix-huit copies jaunies de la version de Sérandour forment un module, un coffret collector carré, d’un blanc immaculé."},{"locale":"ru","short_description":"","description":""},{"locale":"de","short_description":"","description":""},{"locale":"es","short_description":"","description":""},{"locale":"el","short_description":"","description":""}],"actors":[{"id":2279,"name":"Yann Sérandour","category":{"en":"Creator","nl":"Vervaardiger","fr":"Créateur"}}]}