M HKA gaat digitaal

Met M HKA Ensembles zetten we onze eerste échte stappen in het digitale landschap. Ons doel is met behulp van nieuwe media de kunstwerken nog beter te kaderen dan we tot nu toe hebben kunnen doen.

We geven momenteel prioriteit aan smartphones en tablets, m.a.w. de in-museum-ervaring. Maar we zijn evenzeer hard aan het werk aan een veelzijdige desktop-versie. Tot het zover is vind je hier deze tussenversie.

M HKA goes digital

Embracing the possibilities of new media, M HKA is making a particular effort to share its knowledge and give art the framework it deserves.

We are currently focusing on the experience in the museum with this application for smartphones and tablets. In the future this will also lead to a versatile desktop version, which is now still in its construction phase.

Hervé Fischer

° 1941

Born in Paris (FR).

French artist, philosopher, and sociologist Hervé Fischer (Paris, b. 1941) graduated from the École Normale Supérieure in Paris, having written his master’s thesis on Spinoza’s political philosophy. For years, he devoted the bulk of his research to the sociology of colour. In 1981, he was promoted to associate professor at the Sorbonne. In tandem with his academic career, Fischer developed a visual journey – and discourse – as a multi-media artist and creator of sociological and ‘destructive’ art.

His début visual works are known as the Essuie-mains, paintings with handprints on fabric ‘hand towels’, to deconstruct the painting medium from within. Fischer also launched Hygiene de l’art campaigns to divest art of its traditional customs and habits. For example, he would invite artists to send him their works, which he’d then rip up and display in tiny plastic bags entitled La déchirure des oeuvres d’art. During the 1970s, his gaze shifted to the artistic reworking and reproduction of popular visual images and forms of expression, e.g. street signs and postage stamps, which he would enlarge, colour unconventionally, and reproduce in series. Barcodes, QR  codes, and pictogrammes suffer the same fate. They are produced in series with alternating colours to accentuate the gap between artistic and ‘real’ reality.

As a philosopher and countercultural scholar, Fischer also embarks on a quest for the true dynamics behind painting. He penned a critical essay entitled Market Art on the ‘financialization’ of art. Fischer distils ‘market art’ from a list of the most valued artists on the market and depicts the inverse relationship between their market and aesthetic value. As one rises, the other falls. Consequently, he concludes that market art, on the whole, is rather mediocre. And in De kapitalistische versie van de mythe van de kunst [The Capitalist Take on the Myth of Art], he expresses concern about the ability of institutions run by industrialists and collectors to safeguard themselves from the market’s sway when selecting artists. However, he qualifies this by insinuating that there isn’t anything scandalous per se about the capitalist take on the myth of art, given that the ties between art and capitalism are still better than alienation due to magic, war, or religion. He closes with a rhetorical question: wouldn’t it suffice for the artist to imbue a commercial object with their critical and interrogative powers, in that way making it meaningful art

HW

Works

>Hervé Fischer, Toile-mains (toile essuie-mains, hygiène de l'art), 1971.Painting, paint, canvas, 242 x 152 cm.

>Hervé Fischer, Hervé Fischer, 1981.Book, ink, paper, 21.7 x 27.9 cm, 60p., language : French, authors : Manon Blanchette, Claude Gosselin, Sophie Hirigoyen & Hervé Fischer, publisher : Musée d'Art Contemporain de Montréal.

Exhibitions & Ensembles

> Exhibition: A NON-U-MENTAL HISTORY OF M HKA – Part 1: Foundation Gordon Matta-Clark. 02 May 2021 - 29 August 2021.

> Ensemble: Artist Books.

> Ensemble: ICC POSTER ARCHIVE.

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> Ensemble: kunstenaarsboeken uit de jaren '80 [artists' books from the 80s].

> Ensemble: Stichting Gordon Matta-Clark.